A tiny paper studio with a big heart. Our cards are made to be kept, not tossed—designed with whimsy, wit, and a whole lot of love. Perfect for celebrating big in the everyday moments.

about the artist, sarah roe

I’m a graphic designer, photographer, children’s book author, and doodle illustrator with a passion for bringing a little extra whimsy into the world. Whether I’m crafting hand-drawn cards or dreaming up storybook characters, I’m all about the magic of refined details and playful design. Fueled by curiosity, creativity, and a good iced coffee, I’m always on the lookout for the next idea worth doodling.

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"The greatest gift all is not bound by gift wrap. It is not something you earn or something unwrap."

A lovingly hand-illustrated children's book that captures the true meaning of Christmas. From twinkling lights to acts of kindness, this enchanting tale weaves wonder and joy into every page. Perfect for snuggly bedtime readings and treasured holiday moments, it's a story the whole family will cherish year after year.